We get lots of suggestions from our customers for features and Joomla enhancements that they’d like to see. We try to act on those suggestions whenever possible.
We’ve now acted on the request that we see most often.
We’ve integrated JomSocial with Ad Agency!
This revolutionary version of Ad Agency will help you take your advertising program to the next level — guaranteed!
Why JomSocial?
Let's face it, since JomSocial came out, other community components for Joomla have been put to shame! JomSocial is comprehensive, powerful and its developers keep adding cool new features all the time. When it comes to Joomla and Social, JomSocial is the best solution around.
What is Social Targeting?
Social media targeting lets you use all of the demographic data available on social media sites to shoot your ads directly at the people most likely to buy.
From Wikipedia: “Social Media Targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups that have been specified by the advertiser.”
Let's say that you have advertisers who want to target women aged 20-40. Even a powerful advertising platform like Google AdWords can’t do it. Facebook can do it because it has that kind of demographic information.
The good news is… so do you! If you have a community, you’ve probably asked your members for their gender and age, at the very minimum.
Let your advertisers know that they can target their ads based on demographic data and you’ll find it much easier to bring them in. You can even charge more for those kind of advertising packages.
Here's a video that explains about this feature:
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Should all advertising packages use social targeting?
Actually...no. Ad Agency offers three packages:
- Flat rate: based on time (days, weeks, months)
- CPM Rate: Based on impressions
- CTR Rate: Based on clicks
Packages based on clicks or impressions will appeal most to your advertisers but they will want to limit those clicks and impressions to members who fit their ideal client. That will give them the best ROI — the best bang for their buck.
Social Targeting Is Seamless and Optional
Unlike other attempts to combine JomSocial with ads, we really tried to make everything as easy and seamless as possible.
- You can choose to activate Social Targeting
- Only on the front-end
- Only on the back-end
- On both the front and back ends
- You can even choose which of the JomSocial fields will take part in the targeting.
Download the latest version of Ad Agency and give social targeting a try. It's very cool!
Do you have an online community? Will you be using this feature?